LGTG Programme

Effective Press Release Writing - CANCELLED

Date: 21st March 2012 at 9:30 AM to 21st March 2012 at 4:30 PM

Trainer: Una McSorley, Marcomm

Venue: Derry City Council, 98 Strand Road
Parking is not permitted at the council offices, details of alternative parking is attached to the booking confirmation

Cost: £60

Other Information:

This one-day course is aimed at anyone who has to deal with the media.

This course will give participants the skills to write effective press releases and how to maximise their impact. The course will give participants a better understanding of how the press works and tips on how to get stories published. Participants will learn a sophisticated framework for producing attention grabbing press releases on all stories, even the least promising.

This practical workshop will equip participants with the confidence and skills to produce effective press
releases that draws the reader in and holds their attention. The training will also enhance participant's understanding of the principles of good news releases and their role in media relations.

Participants will be given the opportunity to write a release and receive constructive feedback from an
experienced PR writer and an international journalist.

Content

Practical aspects to handling the media
What is a press release
The principles of writing a press release
How to effectively target your press release
The importance of making contacts
How to be creative with story ideas

Bookings should be made by the TLO, or someone authorised by the TLO.

Note to TLO'S - If you wish to amend the name of the delegate attending the course please Email the details, ie, Name, Course, Date and new participant name to andrew.morton@lgsc.org.uk

Cancellation Policy:

Substitutions may be made at any time, but please give as much notice as possible. In the event of a cancellation notified between two weeks and one week before the start of a course, a charge of £60 per training day will be levied. For a cancellation less than one week before the start of a course, or a nominee's failure to attend a course, a cancellation fee of £120 per training day will be charged to councils. This principle will also be applied if a participant fails to attend on any day of a course lasting two or more days. No charge will be levied if a cancelled place is filled from a reserve list.

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